This season, we approached New York Fashion Week in a different way. For the first time, not only was our Spring/Summer 2017 collection available to shop immediately, but it was unveiled in our own global flagship store in front of the ultimate VIP: our customers.

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Models dressed in the collection emerged from the center staircase and walked the perimeter of the space, which overflowed with blooms designed in collaboration with Putnam & Putnam, all encircling a banquet table offering delicacies from Sqirl and concluding with a champagne toast to the season.

Wisteria and moss cascaded from the windows, draped above the models who stood on platforms arranged with lush anemones, lycanthus, tulips, and garden roses.

photographed by erik melvin, Jane kim, & BFA
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