Celebrating Club Monaco’s 35th Anniversary 19 85 Toronto It started with a swatch… At Club, it’s always been about the details—the texture, the form, the underlying ideas—that make things special. It was one detail, a fabric called Monaco, that brought richness and ease to Club Monaco’s first pieces ….that led to a quietly radical idea. This was before the days of fast fashion and capsule collections, before Instagram and endless choice. Our founder as on a hunt for a perfect white button-down and coming up short. The need for a collection of well-designed essentials became clear—after all, it was hard to find a perfect black turtleneck, or a wide-leg cropped pant, or well-fitting tee. So, with the true entrepreneurial spirit that still drives us today, Club Monaco was built. Powered by a few “great new ideas”, Club Monaco became a brand built on what Vogue described as “basic fashion for the fashionable”—quality, modern essentials with longevity and ease. Inspired by the details and driven by the idea that style is more than clothes. In 1985, that first Club Monaco store opened on Queen Street West in Toronto. Featuring a café and a design-led, residential feel, the store opened to lines around the block. So, with the true entrepreneurial spirit that still drives us today, Club Monaco was built. Powered by a few “great new ideas”, Club Monaco became a brand built on what Vogue described as “basic fashion for the fashionable”—quality, modern essentials with longevity and ease. Inspired by the details and driven by the idea that style is more than clothes. In 1985, that first Club Monaco store opened on Queen Street West in Toronto. Featuring a café and a design-led, residential feel, the store opened to lines around the block.
20 20 New York, New York Club Monaco celebrates 35 years of community, self-assured style, and entrepreneurship as we challenge ourselves to move one step further and think about what’s next. Since those early years, we made some changes, learned a few things, and did some growing up. We built a new home in New York, broadened our collection, got a little lost along the way, then found our true style. After 35 years we’re proud of where we’ve been and excited about where we’re going as we challenge ourselves to move one-step further and embrace openness, individuality, and our community—The Club—more than ever.
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